CUSHI DIRECTORY

Grandson of the infamous Noah, Cush is mentioned in the "Table of Nations" in the Bible (Genesis 10:6 and 1 Chronicles 1:8) and is considered to be the eponym of the noble people of Kush, which many scholars attribute to modern day Ethiopia.

The letter “i” pulls on the power of its prominence in our increasingly knowledge-based world. Recognised internationally, and made famous as a brand by business giants such as Apple (i-Tunes, i-Mac, i-Pod, i-Player) this symbolic phenomenon permeates our present age.

In earlier times the “i” denoted a sign for information (think tourists) but it is now becoming synonymous with people at the cutting edge concerning new media communication and ease of access. The text “business and community directory” and the letter “i” share the same colour to depict this link and key to successful business.

The single-colour circular logo represents six people holding hands in a circle, demonstrating unity, strength and that community which stands together. Contrasting the colour of the logo reflects the defiance and boldness of this group.